Cookies,explained
Exactly what we set, why, and how to turn it off. No dark patterns, no forty-page policy.
Last updated: August 5, 2026
A cookie is a small text file your browser stores when you visit a site. We use cookies to remember your preferences, measure traffic, and — only if you allow it — measure and personalize advertising. You can change your choices anytime via the "Do Not Sell or Share My Personal Information" link in the footer.
How this works in the US: unlike the EU's opt-in model, US law follows notice and opt-out. Strictly necessary and analytics cookies run by default; advertising cookies that share data with ad platforms are subject to your right to opt out under the CCPA/CPRA. We honor the Global Privacy Control (GPC) browser signal automatically — if your browser sends it, advertising sharing is off, no clicks needed.
Strictly necessary
Core functionality: your language (EN/ES), admin session, and your cookie choices. Always active — the site doesn't work without them.
Analytics
Helps us understand which vehicles and pages work — aggregated, not used to identify you personally.
Advertising
Ad measurement and personalization as you browse other sites. This is the category the CCPA/CPRA lets you opt out of — use the footer link or your GPC browser setting.
Partner referral
If you arrive from a partner's link (?ref= parameter), we store the referral tag for 30 days so the partner who sent you gets credit if you become a customer. The tag alone doesn't identify you.
How to control cookies
Press "Edit preferences" to open the control panel and switch each category on or off individually.
You can change your mind at any time — the "Do Not Sell or Share My Personal Information" link in the footer reopens these controls. We also honor the Global Privacy Control signal automatically.
Your browser can also block or delete cookies: Chrome (https://support.google.com/chrome/answer/95647), Firefox (https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox), Safari (https://support.apple.com/guide/safari/sfri11471/mac), Edge (https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09).